Seyond is a global provider of image-grade LiDAR technology powering safer, smarter transportation infrastructure. Seyond's ITS Management Platform, SIMPL, combines high-res 3D LiDAR sensors with edge-based AI perception to deliver automated incident detection, lane-by-lane traffic data collection, and real-time data streaming for tolling, highway, tunnel, bridge, and ramp environments, all without cloud dependency and regardless of weather and lighting conditions. SIMPL detects stopped vehicles, wrong-way drivers, pedestrians, debris, congestion, queue formation, and slow traffic. It collects lane-by-lane volume, speed, occupancy, classification, vehicle dimensions, axle count, trajectory, heading, and GPS coordinates, while simultaneously streaming 85th and 15th percentile speeds, time mean speed, occupancy, volume, and gap headway in real time. BABA-compliant, NEMA TS2-certified, and privacy-friendly, SIMPL is controller-agnostic, integrates with any ATMS or backend systems, and processes all detection, classification, and analytics at the edge.